Who we are

Milestone is an independent marketing review and matchmaking service, based in England and Wales. For the purposes of UK data protection law, Milestone is the data controller responsible for your personal information.

If you have any questions about this policy or how we handle your data, please contact us:

Email: info@milestonemarketing.uk

Address: London, UK

2. What information we collect

Contact and enquiry forms

When you submit an enquiry through our website, we collect:

- Your name

- Your email address

- Any information you choose to include in your message

Booking a review

When you book a Bronze, Silver, or Gold review, we collect:

- Your name, email address, and company name

- Payment details (processed securely by our payment provider; we do not store full card details ourselves)

- Information you provide about your marketing setup, channels, and objectives, so we can carry out your review

Partner applications

When you apply to join our partner network as a freelancer or agency, we collect:

- Your name, company name, and contact details

- Details of your iGaming portfolio, experience, and references

- Any other information you submit as part of your application

Marketing and industry contacts

We hold a database of industry contacts (operators, affiliates, and partners) that we may use to send relevant marketing communications about Milestone's services. Where we contact you this way, we rely on the "soft opt-in" available for business-to-business marketing where appropriate, or on your consent. You can opt out at any time using the unsubscribe link in any email, or by contacting us directly.

Website analytics and cookies

We use analytics tools and cookies to understand how visitors use our website. This may include:

- Pages visited and time spent on the site

- Browser type and device information

- Referring website or search terms

- General geographic location (country or region level)

This data is used in aggregate form only and is not used to identify individual visitors.

3. How we use your information

We use the information we collect to:

- Respond to your enquiries

- Carry out and deliver your marketing review

- Process bookings and payments

- Assess and manage partner applications, and match reviewed operators with suitable partners where requested

- Send relevant marketing communications, where we're permitted to do so, and always with an opt-out

- Improve our website and understand how it is used

- Meet any legal or regulatory obligations

4. Our legal basis for processing

Under the UK GDPR, we rely on the following lawful bases:

- Contract — to deliver a review or service you've booked with us

- Legitimate interests — to respond to enquiries, assess partner applications, and run relevant B2B marketing to industry contacts, balanced against your rights

- Consent — where required, such as certain marketing communications or non-essential cookies

- Legal obligation — where we need to keep records for tax, accounting, or regulatory reasons

5. Sharing your information

If you book a review and choose to be matched with a partner from our network, we will share the relevant details from your review brief (such as scope, objectives, and budget band) with that partner, with your knowledge and agreement. We do not sell your personal data to third parties.

We may also share information with trusted service providers who help us run our business, such as payment processors, booking/scheduling tools, and email or analytics platforms, under appropriate data protection terms.

6. How long we keep your information

We keep personal data for as long as necessary to fulfil the purposes it was collected for, including any legal, accounting, or reporting requirements. Industry contact data used for marketing is kept until you unsubscribe or ask us to remove you, or until it's no longer relevant to our records.

7. Your rights

Under UK GDPR, you have the right to:

- Access the personal data we hold about you

- Ask us to correct inaccurate data

- Ask us to delete your data, in certain circumstances

- Object to or restrict certain processing, including marketing

- Withdraw consent at any time, where we rely on consent

- Data portability, in certain circumstances

To exercise any of these rights, contact us at info@milestonemarketing.uk.

8. Cookies

Cookies are small text files stored on your device by your browser.

We may use:

- Strictly necessary cookies — required for the website to work

- Analytics cookies — to understand visitor behaviour in aggregate

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the site.

9. Data security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. Our website is hosted on Squarespace, which maintains industry-standard security practices.

10. Links to other websites

Our website may contain links to third-party websites, including partner agencies. This Privacy Policy applies only to Milestone's website. We are not responsible for the privacy practices of other sites and encourage you to read their policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this page periodically.